Integrating a Customer Relationship Management (CRM) system with an Enterprise Resource Planning (ERP) solution is crucial for distributors looking to enhance customer-facing functions.
Traditionally playing a supporting role to ERP systems, CRM now serves as a key integration point for customer-facing functions. Distributors are leveraging CRM in more innovative and impactful ways than ever before!
NSA understands the importance of CRM integration for distributors. Partnering with various CRM leaders, NSA facilitates the seamless integration of CRM with Infor’s CloudSuite Distribution (CSD) ERP solution, designed specifically for distributors. This partnership allows distributors to leverage the power of CRM to improve customer relationships and drive sales.
Although essential for success, integrating CRM software with internal platforms can be challenging. In this blog post, we summarize the findings from “Distribution Strategy Group” on this topic and NSA’s role in elevating the customer experience.
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