SMBs in general don’t have the same IT budgets and staffs as larger enterprises. Yet just like larger organizations they need to protect their data—and make sure they can get back to business rapidly after a disaster or other event that compromises their data and systems.
In this white paper, we’ll discuss what’s at stake when it comes to not just protecting, but also managing, your data (hint: your business). We’ll explain why it’s important to think in terms of business continuity rather than simply data backup. And we’ll look at how to calculate the all-important Recovery Time Objective (RTO) and Recovery Point Objective (RPO) so that you can get what you need from your business continuity vendor.
Introduction
Downtime is real, and it’s costly. Across all businesses, it’s a staggering $163,674 per hour, according to research by the Aberdeen Group.1 Of course, the exact cost depended on company size: small companies lose approximately $8,581 per hour; medium companies $215,638 per hour; and large enterprises a whopping $686,250 for every hour of downtime.
The numbers speak for themselves: you need to plan for downtime.
What causes downtime? As it turns out, businesses should be more concerned with their own employees than of natural disasters. Although hurricanes, tornadoes, and the like do their fair share of damage, research shows that natural disasters account for just 10 percent of downtime.2 The leading culprits? Network outages (50 per- cent) and human error (45 percent).3
So what’s even more frightening than a hurricane? When you look at cause of downtime by data volume alone, the No. 1 culprit is human error, at 58 percent.
So if you’ve been putting protecting your data off because you consider yourself in a safe zone, you need to understand that it’s far more likely that a server will malfunction, or that someone will hit the delete key on an important document than anything Mother Nature could throw at you. No business any- where can afford to be complacent.
What’s at Stake?
Two-and-a-half quintillion bytes of data are generated daily. And 90 percent of the total data in existence was created within the last two years.5 A not-insignificant portion of this has been generated—and is stored—by small businesses. Consider all the servers, desktops, and laptops that the typical small business must man- age. It all adds up to a lot of data to protect.
Yet nearly 75 percent of SMBs possess no disaster recovery plan, and only 25 percent are “extremely confident” that they can restore data in the case of an event that destroys their data.6 And 50 percent of SMBs back up less than 60 percent of their data. The remaining 40 percent? No protection for it whatsoever.7
So what happens when disaster strikes? Businesses must scramble. And the clock is ticking while they attempt to retrieve important data. According to IDC, it takes, on average, seven hours to resume normal operations after a data loss incident, with 18 percent of IT managers saying that it takes 11 to 24 hours, or even longer.9
The Aberdeen Group came up with comparable numbers when it compared best- in-class companies with average and “laggards” in the matter of data backups read more...
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